A GUIDE TO ONTARIO BEER, CIDER, AND SPIRITS
GLB Leaderboard

Media & Advertising Kit

Ontario’s largest audience of beer, cider, and spirits lovers

517,000
Pageviews per month
140,000
Visitors per month
May 2017 Traffic Data

 

In 2016 OBN served 3.6 million pages to 820k visitors
In 2015 OBN served 2.4 million pages to 592k visitors

 

Social Media Reach: 14.5k

Highlights:

Industry leader (digital or print) in tracking Ontario brewers, cideries and distillers
Unsurpassed listing of industry and community events
BeerCareers is Google’s top results for “beer jobs”
Daily updates, including weekends
92% of our audience is in Ontario, followed by QC and BC

Top Pages by Views:

1. Home/News
2. BeerCareers
3. Ontario Brewers Directory
4. Event Schedule
5. Ontario BevMap

Readers:

Consumers
Brewers
Bars, Pubs, and Restaurants
Government
Event Planners
Ad and Marketing Agencies
Investment Groups
Media
Suppliers
Educators & Students

 

Top traffic sources:

1. Search (Google)
2. Social Media (Twitter, Facebook)
3. Direct Links
4. Referrals
5. Email

Audience Ranking by City:

1. Toronto
2. Ottawa
3. Hamilton
4. Kitchener
5. Montreae
6. London
7. Mississauga
8. Guelph
9. Burlington
10. Waterloo

 

Advertising benefits:

Reach an all-Ontario audience
Monthly and ad hoc performance reports
Run multiple ads concurrently
Tailor ad campaigns by length or to budget
Ads are served and tracked by a fully featured ad system

OBN In the Media

macleans-logothestar  globe     cbc         globalnews      the province   ottawa-mag    metro    seekling-alpha   buffalonews          fabregion    degroote        durhamblogto   Toronto Life            

 

Ad Pricing & Packages

Zone: Leaderboard
Ad Views150,000300,000450,000600,000750,000ad-leaderboard
Price$250$490
(Save $10)
$730
(Save $20)
$970
(Save $30)
$1210
(Save $40)
Ad Size 630x80px630x80px630x80px630x80px630x80px

 

Zone: Sidebar A
Ad Views150,000300,000450,000600,000750,000ad-sidebar_a
Price$240$470
(Save $10)
$700
(Save $20)
$930
(Save $30)
$1160
(Save $40)
Ad Size 300x250px300x250px300x250px300x250px300x250px

 

Zone: Sidebar B
Ad Views150,000300,000450,000600,000750,000ad-sidebar_b
Price$225$440
(Save $10)
$655
(Save $20)
$870
(Save $30)
$1085
(Save $40)
Ad Size 300x250px300x250px300x250px300x250px300x250px

 

Quarterly Mailing List
For Industry & Suppliers – Reach the inbox of 1,700 verified brewery, cidery, distillery and beverage professionals and decision makers through OBN’s Quaterly Beverage Update, emailed at the end of every quarter.
#1 Quarter2 Quarters3 Quarters4 Quarters
Price – Spot 1$500 $990
(Save $10)
$1480
(Save $20)
$1970
(Save $30)
Price – Spot 2$485 $960
(Save $10)
$1435
(Save $20)
$1910
(Save $30)
Ad Size 630x80px630x80px630x80px630x80px

Custom packages and pricing are available.

FAQ

What’s an ‘Ad Impression’?

An ad impression is the number of times your advertisement is fully loaded on our Web site for readers to see.

How are my ad impressions guaranteed?

Our ad system tracks and monitors your exact ad impression amount and runs until that quota is exhausted.

How long will my ad run?

Your advertisement will display until it has loaded all the impressions you have purchased. Depending on daily site traffic and other rotating advertisements in the same ad zone, it can be difficult to estimate the exact duration.

Can I run multiple ads simultaneously?

Yes!

Can I run animated ads?

Yes!

Can I change my ad artwork at any time?

Yes!

Do you have ad performance reports?

Yes! Our ad manager generates these reports. They can be provided at any time.

What is a good CTR / Click-Through-Ratio?

A click-through-ratio (CTR) is the amount of impressions compared to the number of ad clicks.

In general, a healthy CTR is anywhere between 0.2-0.25% (Outbrain, 2017)

Ad Tips:

When creating an advertisement image, consider showing as much information about your product, service, event, etc., as possible – Even if a reader doesn’t click on your ad, they can still see and retain all the pertinent information. E.g. An ad for a beer festival might show the location, address, date, and time – or – an ad for a new beer release might include the availability date, the IBUs, ABV, style, and where it can be purchased.

Get Started:

Questions? Ready to go? Email us and we’ll get you going right away. We accept Interac e-Transfer or cheque. Thank you for considering the Ontario Beverage Network!

Eastbound – Crowler Club – Leaderboard

X